Her place
Visual Identity
About :
Her place is a store that brings together art, design and sculpture to share its love for the art created by Eden Wells. She wants to be able to allow others with the same taste to purchase the unique items.
Solution :
I wanted the brand to be elegant and soft. So I used a decorative serif typeface to link the brand's universe and mission.
Client : Eden Wells | Service : Art Director, Logo Desginer and Graphic Designer.
The Instagram story : I use painting, books and retro place photos to link with the brand's universe (arty and retro)
The logo use an elegant font to emphasizing with the arty and old vibe.
The palette color : Green is predominantly present, giving a solid presence that contrasts with the softer pastel colors.
Thanks for watching !
